THE HIMALAYAS ARE BEING DRAINED OF THEIR YOUTH AS MOUNTAIN MILLENNIALS FLOCK TO THE CITIES.
WE”RE USING CULTURAL EXCHANGE TO ATTRACT THE NEXT GENERATION
The best teas are grown high in the mountains by remote communities and fetch enormous prices in global markets. However, tea communities in the Himalayas lack access to those markets. As a result, the next generation is abandoning tea gardens in favor of higher paying jobs in the cities.
The Global Tea Exchange is our effort to change that. By providing monetary and cultural incentives, we’re working with our Indian and Nepali partners to create a bright and vibrant future for tea.
TWO-WAY CULTURAL EXCHANGE
The goal of the Global Tea Exchange is to end the isolation of Himalayan tea communities through two-way cultural exchange: a Himalayan homestay program and Fellowships for tea producers to visit the US.
We’ve partnered with Avani, a Himalayan non-profit, to develop a program for international guests to stay in mountain villages. This will give tea communities ways to interact with the outside world without leaving their homes and provide international guests the opportunity to immerse themselves in Himalayan culture. The first trip across the mountains of India and Nepal will run April 2018.
There have been few opportunities for remote tea producers to gain international experience in global markets. Leveraging our position as an American-based business, we’re organizing Fellowships that will bring innovative Himalayan producers to the US. We’ll select Fellows and organize professional development trainings, networking events with American industry leaders, and public talks that bring together tea producers and tea drinkers.
We are in the early stage of this new initiative. Our first step is raise the funds. If you’re interested in learning how you can be part of that process, please visit our Indiegogo campaign to join us.